So you’re ready to foist your latest album upon the world. You spent months writing and recording your new batch of deeply personal songs. You spent countless nights trying to get the perfect take. You had your music mixed by the best engineer you could afford, and still managed to nitpick it till it was just right. With master in hand you upload it to the WWW, the “radio station” to the world, and then…. yawn, who cares! Why? Your music needs a story.
So how do you get noticed in the sea of new music that is uploaded every day? There are some basic things you should do which you can read about here, but there is something more important than all of that. As an artist, you need something that sets you apart. One of the things that makes you different or interesting, is a story. Not the made up kind, but something that makes you, you!
Start thinking about things about yourself or your music that people would find interesting. Did you write your latest batch of songs in a remote cabin in the woods? Were you inspired by some recent world event? Do you use a rare instrument on your recordings? Did you grow up in an unusual place? What big events happened to you? Putting interesting points about yourself in your bio goes a long way to standing out from the crowd. Even more importantly, it will give your fans a deeper understanding of your creative process and where you are coming from musically.
In the noise of the Internet buzz, you want to stand out of the crowd and have your songs heard. If you want to get noticed, your music needs a story. If you don’t tell it, no one else will.